DEARBORN, Mich., March 25, 2024 – Hot laps, line lock demos, and vehicle walkarounds await Ford Mustang fans across America as part of the new Mustang Unleashed tour.

The 12-stop tour with a festival-like atmosphere starts next month in conjunction with the 60th anniversary of Mustang. It includes appearances at major events like Formula Drift in Long Beach, California, and ComplexCon in Las Vegas.

“For six decades, Mustang has been associated with freedom, road trips, and its place in American history,” said Mustang Brand Manager Joe Bellino. “But as Mustang kicks off its next 60 years, it needs to be more accessible. Mustang Unleashed will show customers what makes Mustang great, rather than merely telling them. And by pairing with events and festivals across the country, it will bring Mustang to new customers and grow one of the auto industry’s most passionate fan bases.” 

Owners can learn about opportunities to customize Mustang to fit their personalities via the Mustang Garage. Select events will also put fans and owners in the passenger’s seat to experience Mustang’s advanced performance technology with hot laps from professional drivers and demonstrations of the standard line lock system. Static walkarounds will also feature the industry-first Remote Rev system. Mustang merchandise will also be available for purchase.

The tour starts April 12 and registration opens today for 2024 Mustang owners. Registration for the public is available at the events. Mustang Unleashed will visit six cities to start, with six additional cities to be announced later this year: 

  • April 12-13: Formula Drift, Long Beach, California
  • April 21: Fabulous Fords, Irwindale, California
  • April 26-28: Psych Fest, Austin, Texas
  • May 10-11: Formula Drift, Braselton, Georgia
  • May 17-19: HyperFest, Alton, Virginia
  • June 7-9: Backwoods, Ozark, Arkansas

Source and more info : Ford